How To Discover Your PERFECT Home Based Business – The 1st Of 7 Keys – A Profitable Business

This is the first in a series of seven articles that tell you how to sift through all the home business opportunities you hear about every day, and find the PERFECT home based business for you.

Are you ready to start making some real money in your own home business without working 60 hours per week? Are you ready to stop throwing your money down the “home business opportunity rat hole”?

Read on and I’ll show you how to test every home based business opportunity to make sure it fits the definition of The PERFECT Home Business, before you invest your time and money. Then, focus on the one that fits the best, and make it a success.

Each letter in the word “P.E.R.F.E.C.T.” stands for one of the 7 keys to finding the perfect home based business. Each key is something your home based business opportunity MUST have in order for you to enjoy the financial freedom and lifestyle you want.

What makes an opportunity P.E.R.F.E.C.T.? The “P” in PERFECT stands for “Profitable”. If your business isn’t profitable, why do it? If it isn’t highly profitable, you won’t be able to earn enough to make it worth your time, or you won’t be able to grow your business by reinvesting your profits back into the business.

“Profitable” means:

• High gross profit margin (preferably greater than 65%) and net profits of 20% of sales or better before taxes.

If you sell something for $1.00 and it costs you $.50, your gross profit margin is 50%. That’s about the profit margin most retail stores get. You need to do better than that to survive and thrive in your home business.

All of your other expenses such as advertising, overhead, and so on, have to come out of your gross profit before you have any “net profit”. If you sell something for $1.00 and the costs of your product, including all of your other expenses, add up to $.90, you only have ten cents per dollar in net profit (that’s a 10% net profit).

So, for example, if you want to earn $50,000 per year from home with a 10% net profit, you would have to sell $500,000 worth of your product. Wow, that’s a lot of product. Wouldn’t it be better to only have to sell $250,000 worth of product, or even less, to earn your $50,000 income goal?

That’s why you need a business with at least 20% net profit. And, if you really could sell $500,000 worth of products, wouldn’t it be better to have 20% net profit and earn $100,000 per year on that $500,000 in sales? The PERFECT home based business may even enable you to earn up to 40%-60% or more (sometimes more than 90%) in net profit. Yes, really.

At 90% net profit you would only have to sell $55,556 worth of product to earn your $50,000 income. That’s my kind of home business!

• “Profitable” also means a net profit (your “salary”) before taxes of at least $50,000 per year. And $100,000 or more per year would be more like it (unless your goal is to supplement your income to the tune of $500 to $1,000 per month. But, would you turn down $50,000 per year if you didn’t have to work any harder than you did to earn $10,000 per year?).

Your goals may be different than mine and you may be satisfied with lower profits. But, I believe you need to set your goals high, yet at a reasonable level. Then, even if you fall a little short, you will still be very successful.

• Low overhead (less than 5% of sales). Overhead is all the “fixed expenses” of running your business such as computers, printers, other equipment, furniture, office supplies, and office space rental costs.

A home based business is ideal for keeping overhead low, but you still have to be careful to minimize the space needed, the cost for utilities, and the equipment needed to run your business. Don’t go hog wild buying an expensive desk and file cabinets with your first profits. Instead, reinvest those profits in your business and keep your overhead low. You’ll be glad you did.

• Low labor content for manufacturing, assembly, or shipment of the product(s).

You don’t want to spend all of your time assembling and shipping something you sell. Most of your time should be spent on marketing and growing your sales and profits. The PERFECT home business enables you to sell products that involve little or no labor cost to make them or ship them.

• A high average order. Believe it or not, it takes as much effort to sell a $5.00 product as it does to sell a $50.00 product or a $500.00 product, maybe even more effort. So, the PERFECT home based business offers products with a high perceived value and a price well above $20.00. The exception is when you want to sell a low priced product, or even give something away, just to get customers added to your e-mail list so you can sell them other more expensive items later.

• Low initial investment required (less than $1,000 preferred). I don’t know about you, but business opportunities that require $5,000, or $25,000, or more to start scare me a little, unless the return is well worth the risk. There aren’t too many people that even have that kind of money to invest in a business. Why not find the PERFECT home based business that only requires $1,000 or less to get started, perhaps even a few hundred dollars?

• Small inventory with rapid turnover, or no inventory required. Imagine your garage or basement stacked from floor to ceiling with products waiting for someone to buy them. Yuk! Much better to fill each order as it is received without having any inventory in your home, or at least a very small inventory. The PERFECT home based business will allow you to do that.

• Repeat or backend sales potential. One of the highest marketing costs is the cost of getting a new customer. If that customer buys your product over and over from you (repeat sales of a consumable product or a monthly membership fee, for example), or if the new customer buys other products from you later (backend sales), you can dramatically increase your sales and profit. This is a very important ingredient in the recipe for a successful home based business.

House Cleaning Services – Do It Yourself or Use Professional Cleaners?

Everyone loves a clean house, well almost everyone. However it is quite a challenge to maintain a clean house all year round to a standard where every crook and cranny in the house is cleaned spotlessly. There is no doubt a clean house ensures a germ free environment and one way to achieve this is, to either do it yourself or contract in professional house cleaning services to do it for you.

The advantage of using professional cleaners is of course, they are professional cleaners, it is their livelihood and they have a good understanding of the type of cleaning products and chemicals to use on different surfaces and material furnishings in the house. As well they will undoubtedly clean in areas easily overlooked by the non professional house cleaner. Applying this knowledge to the job will ensure the longer life of surfaces and materials that may be subject to heavy wear and tear.

Using the wrong cleaning products

If you do decide to undertake the task of house cleaning services yourself then it may be advisable to do a little research into the type of cleaning products you should use for the different surfaces in your household. Failing to do this could end in disaster with damage to some of your prized finished surfaces and material coverings including carpets in the house.

Most home owners today live fairly busy life styles with work, family, sports and other social activities so regular house work and cleaning are sometimes put down the bottom of the priorities list of things to do. Busy householders would rather spend their free time engaging in more enjoyable activities. Many I imagine will be more than happy to contract in professional house cleaning services to undertake what can be a laborious and time consuming job.

A quick flick through your local papers or going online will quickly reveal a number of cleaning businesses in your locality that are only to happy to offer a cost and obligation free quoting service. You may be surprised to find a number of very competitive quotes among cleaning businesses in your area.

The benefits of contracting professional cleaners are:

1. They will probably do a better job than yourself, professional cleaners will take the time to clean in obscure areas that home owners sometimes overlook. Eg. cupboards and wardrobe shelves that gather a lot of dust over time, ceiling fans, draws etc.

2. They will use the right cleaning chemicals for the right surfaces, stainless steel, wood, ceramic, Formica, marble etc.

3. They will complete the job within a specific time frame. Once the job is started they will work until the task is completed.

4. The time it would normally take you to do the job can be spent with your family or doing any other activity that you enjoy.

5. You may be surprised to find there are some very good and cost effective professional house cleaning services out there.

Making a good impression

Most home owners will be aware that visitors or family friends who come to your home will usually have an opinion about yourself based on how well you keep your home. Most people are that way inclined unfortunately always judging others either openly or secretly. As they say first impressions are lasting, so it is important to make a good first impression by presenting your home in a clean and tidy fashion.

Unfortunately it is the reason many home owners will not have people around to their homes because they are embarrassed about the state of their homes. Contracting in professional cleaners can definitely help solve that problem.

Cleaning a house spotlessly isn’t for the faint hearted, it requires hard work and dedication. Home owners who have given the big spring clean a go in the past will be the first to agree. It’s a job that can’t be done in half measures and requires a professional approach. Personally I think that engaging professional house cleaning services on a regular basis is the way to go if you enjoy your free time and want to maintain a clean house all year round.

Stanley Home Products Success – How To Get Fast Success With SHP

Fast Success With Stanley Home Products

Stanley Home Products is one of the oldest network marketing companies around. It has been around since 1931, making it 70 years old this year. It was founded by Frank Stanley Beverage in Westfield, Massachusetts, but is now headquartered in Agawam, Massachusetts. The company originally sold quality household cleaners, brushes and mops, but has now branched out to home care, personal care and wellness products.

SHP products are sold exclusively through its network of Representatives, who build their own business by sharing the products with others. The traditional way of selling Stanley Home Products has always been through the party plan, which the company claims to have been leaders in inventing all those years ago. Nowadays reps can sell one-to-one, over the telephone, or online, but the most common method of growing a business is still the party plan.

What They Don’t Tell You At SHP

Party plans do not grow serious businesses in the 21st century unfortunately. In order to make big bucks with SHP you will need to be speaking to hundreds of people every single week, and adding 2-3 people into your business every single day. With the party plan this is almost impossible, because they are time consuming and expensive, and very few people know enough friends or family to make this sustainable.

The Key To Fast Success

If you want to really hit the big time you have to move with the times and embrace the power of the internet. Unlike parties, the internet gives you instant access to hundreds, even thousands, of people all over the world, from the comfort of your own home, at the click of a button. Even better, if you learn the right tactics and marketing strategies, all these people will be contacting YOU, asking you about Stanley Home Products, and begging you to let them come aboard with you in your business.

Party plans are in the past – the future of network marketing is the internet.

To find out more about how internet marketing could explode your Stanley Home Products business, see SHP Success